Dosen Fakultas Ekonomi Universitas Medan Area
Sub Topik:
- Effectively Managing Relationships with Customers
- Types of Business-Level Strategies
- Cost Leadership
- Differentiation
- Focus Cost Leadership
- Focus Differentiation
- Integrated Cost Leadership/Differentiation
- Value-Creating Activities Associated with the Cost Leadership Strategy
- Value-Creating Activities Associated with the Differentiation Strategy
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SUB TOPIK:
- Introduction : Managing the Tension:Between Innovation and Efficiency
- Components of Internal Analysis Leading to Competitive Advantage and Strategic Competitiveness
- Building Core Competencies
- Four Criteria of Sustainable Competitive Advantage
- Outcomes from Combinations of the Criteria for Sustainable Competitive Advantage
- Value Chain Analysis
- Outsourcing
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SUB TOPIK:
- General Environment
- Komponen Analisis Lingkungan Eksternal
- Porters 5 Forces Model
- Threat of new entrants
- Bargaining power of suppliers
- Bargaining power of buyers
- Threat of substitute products
- Intensity of rivalry among c
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ompetitor’s
- Competitors Analysis Components
- Understanding the competitor’s
SUB TOPIK:
- Manfaat shared vision bagi perusahaan
- Merumuskan Visi dan Misi
- Visi mempunyai 6 kriteria
- Important Elements in Vision
- Karakteristik Visi
- Guidelines for Vision Development
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